What... the... heck.Okay. So anybody that follows the WTA Tour would know that Sony Ericsson is not renewing their name-sponsorship of the tour as of the end of this year... but rumour has it that the WTA has picked up a new name-sponsor; PEAK!
In case you didn't know, PEAK is apparently a Chinese Sports Brand like Erke and Anta. That's sort of all I know about it. Nothing else really...
But seriously.. whatthecrap is PEAK? I mean, I've got nothing against the brand. It's just that I don't really want to say the 'PEAK WTA Tour' because I think that just sounds really weird. Sorry.
So I'm sorry if you like the name. I, myself, cannot get my head around it. Just please please please don't change the ATP World Tour.
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